Made to Order · Organic

Hair care
made for
you.

You’ve tried everything — the viral products, the salon picks, the “natural” brands that weren’t. Nothing worked because nothing was made for your hair. No questionnaire: just a photo, and a formula built around what we find.

Identity Organics hair oil held in hand
100%Organic
Ingredients
01
Take a photo

That's it. No questionnaire. No guessing about your porosity or curl pattern. Just upload a picture of your hair.

02
Our AI analyzes your hair

Our AI analyzes your photo and identifies your hair type, density, porosity, and condition. Things most people don't even know about their own hair.

03
Your Formula, ready to order

You get a personalized oil blend built around exactly what your hair needs. Every ingredient chosen for a reason. Made fresh when you order it.

Our Standards

What we don't do.
What we believe.

We Don’t

Mass produce our formulas

We Don’t

Use synthetic fillers or preservatives

We Don’t

Make products that sit on shelves for two years

We Don’t

Source ingredients for fragrance over function

We Don’t

Hide what's in your bottle

We Do

Mix every order fresh, made to order

We Do

Use only organic carrier and essential oils

We Do

Formulate every ingredient with a purpose

We Do

Publish a full, readable Ingredient Index

We Do

Reduce waste by making only what's needed