This brand is for you

This brand is for you if…

  • You’ve ever felt invisible in the beauty aisle.
  • You’ve bought product after product that promised results and delivered disappointment.
  • You have textured hair that mainstream brands keep getting wrong.
  • You’re tired of decoding ingredient labels just to find out something harmful is hiding in plain sight.

Identity Organics exists because you deserve better than what’s been offered to you.

Here’s what we don’t do

  • We don’t mass produce.
  • We don’t use synthetic fillers.
  • We don’t make products that sit on shelves for two years.

Every oil is made to order, mixed fresh, formulated with organic ingredients, and sent directly to you. No preservatives needed. No compromises made.

Here’s what we believe

  • Clean ingredients aren’t a luxury.
  • Transparency isn’t optional.
  • Your hair care routine should feel like a ritual, not a gamble.

We source organic carrier oils and essential oils chosen for function, not fragrance. Every ingredient in our formulas has a purpose.

Know exactly what’s in your bottle.

You can read our full Ingredient Index and understand what every oil does and why it’s there — no decoding required.

Explore the Ingredient Index

We’re just getting started

Identity Organics launched with hair oils — our first product line, and the foundation of everything we’re building. We’re a small brand on purpose. Made to order means we only make what’s needed, reducing waste and keeping every product as fresh as possible.

This is the beginning of something bigger. And we’re glad you’re here for it.

Hewan Dagmawi

Founder, Identity Organics